Work With Us
SERVICE-BASED BRAND | TAMPA, FL
* Client identity withheld to protect proprietary company data and performance metrics.
Case Study
Challenge
A Tampa-based service business targeting other business owners was posting consistently but seeing:
- Unstable growth: 100 followers one month, 20 the next
- Reel views rarely exceeding follower count Low, inconsistent engagement
- Fluctuating website traffic
- High founder stress from DIY content creation
- Consistency was present. Strategy was not.
Objective
- Stabilize follower growth
- Increase local Tampa visibility
- Drive qualified website clicks
- Strengthen industry authority positioning
- Remove content stress from the founder
Strategy
- Tampa Custom Copy rebuilt the account with a copy-first, positioning-driven approach: Refined brand voice to speak directly to business owners
- Created defined content pillars for consistency and clarity
- Reduced posting frequency; increased quality and intention
- Scripted and professionally produced authority-driven reels
- Executed visual identity refresh including new logo and carousel templates Integrated SEO keywords into captions and bio for discoverability
- No trend chasing. No filler content.
- Structured positioning.
90-Day Performance Results
Audience Growth
- 742 total followers
- +42.1% growth
- 259 new follows
- Net +220 followers
Visibility
- 85,299 total views
- 17,360 accounts reached
- +159.2% reach increase
- 72.1% of views from non- followers
Engagement
- 516 likes
- 55 comments
- 34 saves
- 29 shares
Impact
Within 60 DAys:
- Increased reel performance beyond follower base
- Noticeably higher quality client inquiries
- Direct inbound DM: “Can we schedule a call? I’ve been following along and you’re amazing.”
Founder Feedback:
“My brand has never gotten attention for reels but now it does.”
The account shifted from activity to authority.
Luxury Med Spa| TAMPA, FL
* Client identity withheld to protect proprietary company data and performance metrics.
Case Study
Challenge
This MedSpa was paying a large agency nearly double what they now pay Tampa Custom Copy. They were also spending thousands monthly on paid ads.
Despite that:
- Sporadic performance
- Limited story engagement
- No daily content presence
- Inconsistent bookings from Instagram link Attracting price-sensitive clients
They were paying more to a large agency and not getting the conversion
Strategic Shift
Tampa Custom Copy took over management.
Paid ads were paused.
This 90-day reporting period reflects zero ad spend and a large decrease in price for monthly IG account management. We focused on organic authority and local positioning.
Strategy
- Refined brand voice to attract luxury-aligned clients Rebuilt content pillars around client education and skincare expertise
- Implemented daily stories
- 3 high-quality grid posts per week
- Elevated messaging to position brand above discount platforms
- Stronger CTAs to drive website traffic
- No ad budget.
- No inflated agency fee. Just structured organic growth.
90-Day Organic Performance Results
*First 90 days without Paid Ads
Audience Growth
- 69,092 Total Views
- 0.0% from ads
- 4,417 Accounts Reached
Visibility
- 1,322 Profile Visits
- 111 External Link Taps
- +50% increase
Engagement
- 463 Likes
- 48 Comments
- 36 Shares
- 33 Reposts
Impact
Within 60 DAys:
- 8 new client DMs directly from Instagram
- Increased awareness among existing clients
Owner Feedback:
“Current clients have noticed our increase in consistent content and stories.”
Provider Testimonial
“Tampa Custom Copy has been a social media life changer and life saver. Ashley researches and implements current trends along with educational information related to the business she is representing. I’ve received many compliments on my social media stories and posts. Highly recommend!”
Google Business Reviews
